Creativity: Who, How, Where?

Abstract

Human creativity is both individual and collective. As symbols, signs, brands, and other intangibles grow in importance, the search for creativity and how to manage it has increased in importance. Organizations such as corporations and research institutions try to enhance and manage the collective creativity of their employees, but creativity remains to a large degree both unpredictable and unmanageable. The location of creativity is mainly urban, as people interact within cities to generate creative places and urban creative scenes. Just as creativity cannot be managed completely, it cannot be fully planned.