The Importance of Timing in Reciprocity: An Investigation of Reciprocity Norms Among Indians and Americans

Abstract

After receiving help, individuals tend to experience an immediate increase in obligation to be responsive to the helper. Cross-cultural research has shown that whereas this sense of obligation dissipates for Americans after reciprocation, it remains unchanged after reciprocation for Indians. Is this decrease in obligation felt by Americans temporary, or can it endure over years such that it provides immunity from responding to the helper? And is there a statute of limitations on the experience of obligation for Indians? If individuals do not reciprocate, can obligation expire? We addressed these questions in a vignette-based experimental investigation involving American and Indian adults. Study 1 (N = 153) demonstrated that Americans but not Indians felt less obligation to aid the helper after reciprocation than in situations in which they had not reciprocated years after receiving a benefit. Reciprocation thus provided Americans, but not Indians, with immunity from being responsive to the helper. Study 2 (N = 141) demonstrated that Americans but not Indians felt less obligation years after as compared with months after receiving a benefit. The passage of time thus expired obligation to be responsive to the helper for Americans but not for Indians. Study 3 (N = 129) provided ecological validity to our hypotheses by assessing real-life friendships, showing how both reciprocations and time passage affect obligation independently and in combination. The findings imply that prosocial behavior is affected by both time passage and reciprocation among Americans but not Indians.