Farmers’ Producer Organization (FPO) of Kaushalya Foundation: Enabling Social Inclusion of Women Through Technology

Abstract

Using technology as an enabler to empower farmers in seeking and receiving right guidance and information for improving their product yield and price realizations for their produce. Technology acts as an enabler and a bridge between the user (farmer) and the expert (from whom they seek inputs). This case fits well with the socio-tech innovation framework as it enhances the inclusion of various stakeholders in many ways. This case highlights how the penetration of technology can influence the participation of the users at the bottom of pyramid where the reach of mobiles as technology is an emergent phenomenon. In the given context the case brings in focus the issues and challenges faced during idea generation, execution, and adoption as process.