Students Attribution of Success in the Marketing Principles Course

Abstract

Perceived reasons for success in four evaluation methods were investigated in the case of the basic marketing course. The study involved 137 students who had completed their first marketing course. Relative importance of reasons for over-all success in the course, for success in four evaluation methods and for success in securing a job were collected. Results indicated that the series of reasons for success exhibited a stable underlying pattern of controllable and uncontrollable factors.