Moral Ideologies and Ethical Beliefs of Minorities

Abstract

This study explores the ethical ideologies and ethical beliefs of African American consumers using Forsyth ethical position questionnaire (EPQ) and Muncy-Vitell consumer ethics questionnaire (MVQ). A sample of 283 students from a historically black university was used to explore the relationship between variables. Results indicate that African American consumers give more weight to idealistic than to relativistic moral philosophies when making ethical decisions. Findings reveal that questionable activities are more acceptable to relativist than they are to idealist consumers.