This research attempts to identify the principal variables, which shape internationalization of computer-related (CR) service firms and to evaluate their impact on the firms’ performance in international markets. It focuses on CR services, since the area offers a particularly promising field of investigation. What is distinctive about the firm’s internationalization in the CR services sector? What are the choice of the entry mode and its influence on the firm’s performance in internationalization? Do the characteristics of services offered by a firm influence its performance in an international way? The objective of this research is to contribute to the underlying research body of knowledge on service firms’ internationalization and to provide guideline for CR firms that undertake the globalization process.
CITATION STYLE
Etemad-Sajadi, R. (2015). Performance in Internationalization of Service Firms: The Case of Computer-Related Services Sector. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 169–174). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_95
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