Abstract
Most of the attempts to measure the value of public relations have suffered by confusing the different levels of analysis from which a researcher could address the value question. Organizations must be effective at four increasingly higher levels of analysis; 1 the program …
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CITATION STYLE
APA
Mohammed, S., Kilker, J., & Fisher, H. (2019). Public Relations Theory II: A Book Review. International Journal of Crisis Communication, 3(2), 40–45. https://doi.org/10.31907/2617-121x.2019.03.02.4
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