Combating online fraud attacks in mobile-based advertising

Abstract

Smartphone advertisement is increasingly used among many applications and allows developers to obtain revenue through in-app advertising. Our study aims at identifying potential security risks of mobile-based advertising services where advertisers are charged for their advertisements on mobile applications. In the Android platform, we particularly implement bot programs that can massively generate click events on advertisements on mobile applications and test their feasibility with eight popular advertising networks. Our experimental results show that six advertising networks (75 %) out of eight are vulnerable to our attacks. To mitigate click fraud attacks, we suggest three possible defense mechanisms: (1) filtering out program-generated touch events; (2) identifying click fraud attacks with faked advertisement banners; and (3) detecting anomalous behaviors generated by click fraud attacks. We also discuss why few companies were only willing to deploy such defense mechanisms by examining economic misincentives on the mobile advertising industry.