Crawling Data Customer Pada Aplikasi Smarsofi Untuk Layanan Digital Marketing

Abstract

Current communication can be done without having to be face to face, without limitation of space and time, namely through the internet. The growth of internet users affects the changing patterns of society in communicating and socializing which also impacts on business trends, one of which is on the aspects of promotion and marketing. Conventional promotion through print media has shifted to online media with the approach of digital marketing promotion or digital marketing. In the promotion effort, source data is needed, namely the identity of the target customer, so that customer data is needed. This research will discuss the extraction of customer data developed in a software, Smarsofi. by crawling data users who use a WiFi internet connection, brief information is obtained regarding the customer. Testing the functionality of the smarsofi application is done by the blackbox testing method. the results obtained from this study are software that can support digital marketing services.