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The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History

  • Cochoy F
DOI: 10.1007/978-94-011-1402-8_12
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Cochoy, F. (1994). The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History (pp. 383–403). https://doi.org/10.1007/978-94-011-1402-8_12

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