Critical Factors Considered by Companies to Introduce Business Intelligence Systems

Abstract

The advent of intelligent technology has spurred most large companies to introduce business intelligence systems (BIS), but those with low information maturity still have a wait-and-see attitude towards BIS. In order to accelerate the introduction of BIS, this study found and analyzed the critical factors (CFs) considered by companies when introducing BIS. First, the literature on factors considered by companies to introduce BIS was reviewed. The three stages before, during, and after introduction in marketing that organizations undergo during the procurement process were developed into a three-layer hierarchy factor table. An expert questionnaire with pairwise factors was then designed and sent to senior executives in companies that had introduced BIS, and the weights of all factors were calculated by the fuzzy analytic hierarchy process (FAHP) based on the collected questionnaire data. After this, four critical factors—system function integrity, approaching corporate strategy, licensing fee, and information technology maturity—were determined objectively by using the conditions for the acceptable advantage of Vlse Kriterijumska Optimizacija Kompromisno Resenje (VIKOR) and further explored in order to help companies input fewer resources, introduce BIS efficiently, and thus increase their decision-making power.