Emotional motion design using mimetic words

Abstract

The field of design has widened to include dynamic objects such as moving logos. Our aim is to develop a method for the design of creative and emotional motion using a designer’s vague images and ideas. In this study, we focus on mimetic (reality-symbolic) words. These words can be understood as potential representations of vague images and ideas that are difficult to verbally describe. People often incidentally coin new mimetic words (emotionally coined mimetic words) that extend from existing mimetic words. We believe that creative and emotional motions can be designed based on an emotionally coined mimetic word and used this approach to develop a method and tool for their design. First, an emotionally coined mimetic word is decomposed into stems. Second, known mimetic words that are similar to each stem are determined. Third, motions related to the known mimetic words are extracted from a database developed in our previous study. Finally, these motions are blended.