Las tecnologías de la información y las comunicaciones en la Enseñanza superior española. Factores explicativos del uso del campus virtual

Abstract

This paper presents an empirical study of factors affecting use of virtual campus by Business Administration undergraduate students at Universidad Católica San Antonio. The study was based on Davis' (1989) technology acceptance model. Results confirm the model's predictions: perceived usefulness and perceived ease of use positively influence attitude toward this technological tool. Moreover, attitude and subjective norm positively affect a student's actual use of virtual campus. Influence of certain socioeconomical variables on the use of virtual campus was also tested. The analysis suggests that students' gender, age and labour situation influence determinant factors of investigated behaviour. Final outcomes of the paper allow not only for a more complete knowledge of factors affecting students' perception, attitude and behaviour towards virtual campus, but also for drawing proposals to achieve a more effective implementation of this technological tool in university.