Occupation fashion blogging: Relation between blogs and luxury fashion brands

Abstract

Social media are changing so quickly that when one is asked to write about them, there is always at least a slight risk that by the time the paper is published, the statistics provided and the stories told will already be out of date. With this in mind, this chapter will present a brief introduction to the rise of the fashion blog, compare fashion blogs to fashion magazines, explore the relation between fashion blogs and luxury/fashion brands, and will look to the career opportunities for bloggers involved in different fields of fashion.