Abstract
This chapter highlights the relevance of leaders' characteristics in the internationalization process of family firms. Specifically, it stresses the influence of the global mindset of a second-generation CEO who took Sempertex from a small local family firm in Colombia to a global competitor manufacturing high-quality latex balloons with a presence in almost ninety-five countries on five continents and an approximate 30 percent market share in the global market of high-quality latex balloons for professional use.
Cite
CITATION STYLE
Sicard, H. B. (2018). Leadership, global mindset and internationalization of sempertex: From one country to ninety-five countries and five continents. In Business Despite Borders: Companies in the Age of Populist Anti-Globalization (pp. 77–88). Springer International Publishing. https://doi.org/10.1007/978-3-319-76306-4_6
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