A review of corporate communication practices and trends in the USA and China

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Abstract

For almost two decades, CCI (Corporate Communication International) has conducted research on practices and trends in the fi eld in the USA, Europe, South Africa, and China. This chapter reviews the results of those studies done in the USA and China (www.corporatecomm.org/studies).

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Goodman, M. B. (2015). A review of corporate communication practices and trends in the USA and China. In Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives (pp. 27–48). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-46881-4_2

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