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Book Chapter

Entry Modes: How to Enter a Foreign Market

  • Annushkina O
  • Regazzo A
Springer International Publishing, (2020), 81-108
DOI: 10.1007/978-3-030-21044-1_5
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Abstract

The mode of entry into a foreign market is a broad notion. In this chapter, we discuss it in terms of the initial approach to a foreign market and as a decision between equity and non-equity (or contract-based) modes of legal presence and operations. The initial...

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Annushkina, O. E., & Regazzo, A. (2020). Entry Modes: How to Enter a Foreign Market. In The Art of Going Global (pp. 81–108). Springer International Publishing. https://doi.org/10.1007/978-3-030-21044-1_5

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