The impact of the employer's brand image on knowledge sharing

Abstract

Knowledge Sharing is a key driver of firm performance, but it relies on firm's ability of retaining its most capable human resources and creating worker‐centered environments to encourage the open sharing and use of all forms of knowledge. Attracting the right people through brand image and creating the conditions for employees to live the company in a passionate way, with high trust and commitment (with high team cohesion), will lead to a more long-term orientation thus allowing for increased Knowledge sharing (tacit and explicit). Through a case-study based approach, using data from a Portuguese company with 302 employees, we analyzed the impact of the employer's brand image on knowledge sharing mediated by team cohesion and long-term employee orientation. The results of the model tested through PLS-SEM showed that brand image produces effects on knowledge sharing. These effects are mediated through the decisive role of team cohesion.