The Chip Technology Management Implication in the Era of Globalization: Malaysian Consumers’ Perspective

Abstract

Chip Technology of enterprises interactions has emerged in the consumer world. The combination of evolving business drivers, changing customers’ demands and the evolution of enabling chip technology posed the challenge to the management in the era of globalization.The purpose of this paper is to address the Malaysian consumers’ perspective of the usages (e.g. transactions for payment etc) of chip technology enterprises and its management implication in the era of globalization. The areas of discussion will be presented using the Five (5) Dimensions Consumer Model addressing the technology, risk, company, collaboration and globalization. Innovative companies can take advantage of the chip technology to gain competitive advantage in the era of globalization.