This paper aims to obtain an accurate understanding of consumer acceptance behavior about m-shopping based on the factors that have been explored in the literature, and as determinant of satisfaction and repurchase intention. This paper selected 200 m-shopping customers in Indonesia and examines the regression relationship between the dimension of perceived m-shopping customer and online customer satisfaction and repurchase intention. The findings showed that all perceived m-shopping components (ease of use, usefulness, enjoyment, and value) determine online customer satisfaction and further lead to repurchase intention. By examining diverse literature about perceived m-shopping, online satisfaction, and repurchase intention, this paper offers a unique analysis of the Technological Acceptance Model (TAM) theory and provides marketers with a greater appreciation for consumer attitudes and behavior.
CITATION STYLE
Hendar, Sudarti, K., & Rhemananda, H. (2021). Online customers satisfaction on repurchase intention: role of mobile shopping perceived customer. In Advances in Intelligent Systems and Computing (Vol. 1194 AISC, pp. 444–453). Springer. https://doi.org/10.1007/978-3-030-50454-0_45
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