The Rise of the Indian Female Luxury Consumer

  • Atwal G
  • Jain S
  • Bryson D
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Abstract

The Hindu religion comprises millions of female gods. Each goddess has her own identity, portraying various emotions and aspects of a woman, which can often surprise the Western eye. Let us take the example of Goddess Durga, who is portrayed riding a lion which...

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Atwal, G., Jain, S., & Bryson, D. (2014). The Rise of the Indian Female Luxury Consumer. In Luxury Brands in Emerging Markets (pp. 105–116). Palgrave Macmillan UK. https://doi.org/10.1057/9781137330536_10

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