The key dimensions for information service industry in entering global market: A fuzzy-delphi & AHP approach

Abstract

Due to the trend to globalization and multi-country companies penetrating into domestic market, Taiwan medium-sized IT service firm (as it grows to a certain scale) had better to develop international market in order to maintain competetive advantage. Rajala (2003, 2006) et al. applied qualitative research and case-study to explore four major dimensions: profit model, product strategy, marketing channels and services. The four dimensions focused mostly on individual firm's operation. But in order to catch the globalization trend of information services industry, we need to have a comprehensive model to enter into the international market. This research, through Delphi method theory and AHP approach, would extract the key business dimensions provided by the experts and the enterprise decision-makers in Taiwan. We proposed six dimensions and 14 subdimensions and pointed out the weights of each through AHP appraoch. We believe our porposal will be a better model for developing the international market than the four dimensions suggested by Rajala et al. Finally, we hope that the results and recommendations of this research will help the information services industry develop the international market more successfully. © Springer-Verlag London Limited 2009.