Analysis of Tourism Marketing Communication Activities of Srambang Park Ngawi in Inc reasing Public Awareness

Abstract

Keyword: Marketing Communication Communication Mix Awareness The increasing number of tourist visit is the effect of the increasing ofpublic awareness about the existence of a tourist destination. The increase of awareness is one of the results of market ing communication activities conducted in tourism destination. This study discusses varieties of marketing communication activities conducted in Srambang Park. The aim of this study was to identify tourism marketing communicat ion activities conducted by Srambang Park of Ngawi City in increasing public awareness. Method used in this research was qualitative descriptive by conducting in-depth interview to five related informants to exp lain about market ing communicat ion activities, observation and documentation conducted by Srambang Park Ngawi. Marketing commun ication activities in this study were analyzed using theory of market ing communicat ion by Morissan. According to the results, it can be concluded that Srambang Park Ngawi utilized several market ing communicat ion mix to increase public awareness, among others are advertising in radio, printed media, and social media; market ing promot ion through coupons and discounts; public relation and publication through events, and public relations fro m related agencies; personal sales through presentations from related agencies; direct selling through catalogues from related agencies; and interactive market ing through websites of related agencies.