Strategy Selection of real estate by SWOT-AHP

Abstract

The purpose of this research is to use the SWOT-AHP approach to help real estate enterprises to make an effective strategy choice. From strengths, weaknesses, opportunities and threats, the internal resources and external environment of a real estate enterprise are analyzed systematically to identify the factors that affect the business objectives. Then quantify the influence of the factors and determine the best strategy through the AHP method. The combination of SWOT and AHP provides more accurate data for decision makers than the qualitative analysis models. The measures of factor identification and strategy selection.