Some Strategies to Increase Tourists as Well as To Develop Services of Hotels & Resorts in Vietnam

Abstract

Vietnam has many of the most luxurious hotels and resorts where visitors can have fun and enjoy many activities. The designs of these places are excellent and the services available to visitors are quite extensive, but there is still a problem that needs to be mentioned. The aim of the research paper is to focus on one of the famous destination in the country, analyze the strengths as well as limitations in orther to mention suitable suggestions. The article uses qualitative and quantitative research methods, compares research documents and documents of the Ministry of Tourism of Vietnam. The results show that the tourism sector in general and the accommodation sector still have many shortcomings and need to be improved. The article also mentions some recommendations to improve service as well as sales and marketing planning strategy in this related field.