Cite
CITATION STYLE
APA
Gabriel García, O., & Lorimer, S. (2017). The role of narrative in the creation of brand identity. In Reconstructing Identity: A Transdisciplinary Approach (pp. 243–263). Springer International Publishing. https://doi.org/10.1007/978-3-319-58427-0_11
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free