CITATION STYLE
Redler, J., Esch, F.-R., Langner, T., Tomczak, T., & Kernstock, J. (2016). Management von Corporate Brands. In Handbuch Markenführung (pp. 1–29). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-13361-0_12-1
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