Improving consumers’ value and satisfaction towards recreational facilities through apps

Abstract

Consumers’ value and satisfaction is an important issue that must be address by any service provider as well as product makers. As society rapidly developed, the demand to fulfill people’s satisfaction is increasing in all life-centered activities. For example, people are putting demands for quality outdoor activities within their limited quantity of time which constrained by their work requisition, etc. In this paper, we show that con-sumer’s satisfaction can be improved by up to 40% as compared to the result from the pre-survey by the help of technological support, i.e., mobile apps. We support the study by introducing ZoomApp, i.e., a navigational apps for Malacca Zoo to see its effectiveness for the visitors in accessing the facilities as well as every important points in the zoo.