When attack meets debate. Presence of conflict in the framing of the 2018 and 2021 Mexican federal elections

Abstract

During election campaigns, the mass media favor political debate, giving relevant issues a particular framing. In this coverage the use of the conflict frame stands out, and although it usually presents politics as an exercise of confrontation and attack, it can also show it as a process of discussion and the exchange of opinions. A content analysis was conducted on television and press news during the 2018 presidential and the 2021 federal legislative elections in Mexico. The findings confirm the existence of two differentiated frames, that of “conflict” and that of “discussion and political agreement”. Furthermore, a connection between the two frames was detected in the media coverage of the campaigns.