Consciousness Approach to Management and Economics

Abstract

The paper recalls the importance of consciousness in business and management. It refers to Steve Jobs of Apple as an embodiment of the spiritual principle that one person can change the world. This case also illustrates the spiritual power behind the aspiration of the human spirit for freedom, empowerment, and mastery. Jobs perceived the powerful stirrings of a deep evolutionary social movement, and Apple delivered creative, new products to meet this. Apple’s collective accomplishments, like those of Leonardo da Vinci and the Italian Renaissance, exemplify the virtually infinite potential for innovation and creativity. The paper emphasizes the value of values because values determine the ultimate level of accomplishment. Values are an expression of what we regard as valuable. The power of values depends on the intensity and sincerity with which we value them. Values embrace all aspects of life and encompass the subjective as well as the objective dimension. But, aside from their specific individual relevance, they always reflect on and refer back to a whole that is greater than the sum of its parts, for the implementation of any value necessarily requires the implementation of many others.