Abstract
The interaction of marketing with other business functional units has been receiving increasing attention of the discipline. This study examines the impact of the quality movement, services expansion, and the evolution of marketing on the relationships between marketing, production, and human resources management, concluding that increasing interaction is taking place.
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CITATION STYLE
Orsini, J. L. (2015). The Interaction of Marketing with Other Functional Units in Product/Service Management: R&D, Production, and Human Resources. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 508–512). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_102
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