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Mediating Role of Customer Relationship Management between Buying Behavior and Critical Risk Factors via Digital Buying

  • Sangameshwara T
  • Nagesh P
  • et al.
Indian Journal Of Science And Technology (2023) 16(6) 442-448
DOI: 10.17485/ijst/v16i6.54
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Abstract

… Thus, it is decisive to hold effective CRM system in order to stimulate DBB towards buying intention. The study has important theoretical and managerial implications for further research …

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APA

Sangameshwara, T., Nagesh, P., Bharath, S., & Nanjundeshwaraswamy, T. S. (2023). Mediating Role of Customer Relationship Management between Buying Behavior and Critical Risk Factors via Digital Buying. Indian Journal Of Science And Technology, 16(6), 442–448. https://doi.org/10.17485/ijst/v16i6.54

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