Using survey responses to determine the value-added features of a webinar portal system for adoption by natural resource professionals

Abstract

This article presents the findings of a recent survey of natural resource webinar providers. Respondents were asked a range of questions regarding their webinar services. Findings showed that respondents most commonly marketed their webinars through email or websites and targeted an audience of professionals. Respondents noted that the greatest challenge in offering webinars was the time commitment, whereas access to high-quality speakers added the most value to a webinar portal. Although the majority of responding webinar providers do not currently charge for their webinars, over one third noted that they would be willing to pay a fee per participant.