Acceptance of future technologies using personal data: A focus group with young internet users

Abstract

Future technologies in smart and social environments are expected to use personal data extensively. As young users of today's social web platforms already take risks of privacy loss, the question of acceptance of technology using personal data and influencing factors appears of to be of strong relevance. We present results from a focus group with ten young internet users which indicate different attitudes on privacy and different aspects of social influence on use decisions. Implications for technology acceptance theories are discussed. © 2009 Springer Berlin Heidelberg.