The Concept of Terroir as the Basis of Corporate Strategy in Agribusiness: The European Social, Economic and Institutional Model

  • Rastoin J
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Abstract

… of a company by eliminating marketing costs and a proportion of R&D costs which are instead … More recently, the themes of ethical products or fair trade have also been adopted by the …

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Rastoin, J.-L. (2012). The Concept of Terroir as the Basis of Corporate Strategy in Agribusiness: The European Social, Economic and Institutional Model. In Geographical Indications and International Agricultural Trade (pp. 117–136). Palgrave Macmillan UK. https://doi.org/10.1057/9781137031907_7

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