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Nation Branding Strategy for Zimbabwe: Towards an Integrated Nation Branding Framework

  • Masango C
  • Naidoo V
Journal of Accounting, Business and Finance Research (2019) 6(2) 51-63
DOI: 10.20448/2002.62.51.63
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Abstract

… To bolster the argument for nation brand equity management … for nation branding in Zimbabwe. Critically important in this research is the determination of variables in nation branding …

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APA

Masango, C., & Naidoo, V. (2019). Nation Branding Strategy for Zimbabwe: Towards an Integrated Nation Branding Framework. Journal of Accounting, Business and Finance Research, 6(2), 51–63. https://doi.org/10.20448/2002.62.51.63

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