Globalization and Culture Hybridity; The Commodification on Korean Music and its Successful World Expansion

Abstract

The absence of borders increases the consciousness on the larger access which creates global dependency in many ways such as trades, traveling, tourism, and culture information and creates borderless countries. Lyman (2000) explains that the movement and the influence of globalization are triggered by many factors such as the economic expansion in the form of massive industrialization and the development of science, technology, and communication. The beauty of globalization is the ability to force people to be creative and innovative in creating something beneficial. Culture are wrapped and formed then exposed, which later called as “exporting culture” or in the more popular form, it is called as commodification. The boom of Korean popular culture in all over Asian countries has increased starting in 2000 it moves forward to rule all over Asia (Hyejung: 2007). The rise of Korean Popular culture through globalization triggers a favorable environment to the new commodities allowing interaction between nations. K-Pop Global expansion is through three stages “Competence” or Hard Power, “Attraction” or Soft Power and last but not least Criticism in order to be able to continue or to have a sustainable career in global industries many things should be taken including “facelift”. The purpose of this research is to figure out that commodification on culture is the answer for Korean Music to have successful world expansion and global stage powered with qualitative research is applies in this research.