The Destination Choice by Generation Z Influenced by the Technology: Porto Case Study

Abstract

This article aims to contribute to the deepening of scientific knowledge about the specificities of the Generation Z behavior regarding the tourism sector. The objective of this research is to evaluate the destination choice by Generation Z and conclude if the reasons for the choice of destination (city of Porto - Portugal) positively influence the choice of technological resources in the pre-trip phase. To achieve the defined objectives, 400 validated questionnaires were gathered from tourist belonging to generation Z at Porto on the main streets of tourist attraction. The results obtained show, thus, globally, we can conclude that the three main reasons for the choice of destination Porto are: to know the city, previous recommendation, and the cultural offer, followed by wine and gastronomy and history and heritage. The reasons for the choice of destination Porto positively influence the choice of technological resources in the pre-trip phase for the significant relationships encountered.