In this paper we present an overview of different semantic-based approaches to matchmaking and negotiation in electronic markets, showing how semantics can lead to a new generation of EC systems. We will introduce and briefly review different solutions to solve the two problems in the context of search/retrieval, multiattribute auctions, advertising, just to cite a few, showing the added-value provided by these techniques in so lively environments. The presentation range from strictly semantic-based approaches, to those combining logic languages with utility theory, to most recent ones relying on Semantic Web technologies and Linked Data datasets. © 2010 Springer-Verlag Berlin Heidelberg.
CITATION STYLE
Di Noia, T., & Ragone, A. (2010). Electronic markets, a look behind the curtains: How can semantic matchmaking and negotiation boost E-commerce? In Lecture Notes in Business Information Processing (Vol. 61 LNBIP, pp. 241–252). Springer Verlag. https://doi.org/10.1007/978-3-642-15208-5_22
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