Abstract
This article discusses the behavior of Brazilian's intention of use e-commerce sites. To explain its use, or not, the Unified Theory of Acceptance of Technology (UTAUT) was used. A survey was conducted through a questionnaire based on variables from UTAUT available for twenty days over the Web, that prompted 1900 responses. The results indicate that Effort and Social Influence are the variables of the model that better explain Brazilian user's intention to use e-commerce sites. © 2010 Springer-Verlag.
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Guimaraes, C., Lacerda, L., & Antunes, D. R. (2010). E-commerce sites: Use intention by Brazilian users. In Communications in Computer and Information Science (Vol. 111 CCIS, pp. 395–400). https://doi.org/10.1007/978-3-642-16318-0_47
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