The Evaluation of Marketers on Digital Platforms for Organizations (The Full Steps of Measurement and Each Element’s Function)

Abstract

This document deals with evaluating digital platforms from the perspective of digital marketers, using today's popular and useful digital platform measurement tools such as Ahrefs, SimilarWeb, Google Analytics and other supportive tools. There are seven main aspects covered in relation to digital platforms, for the purpose of testing, researching and analyzing the usefulness and relevance of these platforms. Depending on purpose and needs, audiences can choose to analyze the appropriate aspects. However, it is advisable to fully study these seven aspects in order to have a realistic look at platforms.