A new approach for experience design education: Developing conceptual framework with storytelling

Abstract

This study is to introduce a new approach for the UXD (User Experience Design) pedagogy for graphic design students to expand their critical thinking for user-centered design. A variety of UX/UI (User Experience/User Interface) disciplines has been introduced into design education, but a single class and/or elective course appears to be inadequate to keep up with rapidly changing technologies and services for user experiences. Given the limited time and condition for graphic design students to learn various UX/UI disciplines beside required other studio coursework, this study investigates an effective learning model of UX/UI pedagogy approached by developing the UXD conceptual framework with storytelling in the design thinking process. This study found an impact on students’ learning outcomes that demonstrated new paradigm-shifting significant perspectives of the user’s experiences beyond visual design.