Intelligent media

Abstract

A development is underway which has the potential to reshape our culture, communication, commerce and our relationships. It is the emergence of Intelligent Media. Intelligent Media is physical or digital media, e.g., software, fabrics, music, moving images, materials, "content", which exhibits or into which is embedded some intelligence, e.g., ability to learn, adapt, communicate and/or interact with its environment. Intelligent Media is already emerging, and nowhere is it showing more importance than in its potential to underpin and drive the future of the creative sectors, from advertising to architecture, fashion to film, museums to music, the performing arts to publishing and television to tourism. In some sectors such as animation and architecture, this transform is well underway. In other sectors such as fashion design and music, it is just emerging. Intelligent Media is also transforming the creative process with "creatives" increasingly able to "mix" the physical with the digital and the "smart". In this chapter, we give a selected overview of the emergence of Intelligent Media. A new phenomenon is emerging, fuelled by the convergence of computing, media and networks, the so-called "digital revolution", and the emergence of novel physical materials. It is the advent of Intelligent Media. Intelligent Media is physical or digital media, e.g., software, fabrics, music, moving images, materials or content, that exhibits or has embedded into it "intelligence"-an ability to adapt, communicate and interact with its environment, and with us, in novel ways. © Springer-Verlag Berlin Heidelberg 2006.