The Impact of COVID-19 Pandemic on Factors Influencing Consumer Behaviour: A Study with Reference to Bengaluru (U)

Abstract

Corona virus impact has been felt around the world and a new normal has emerged which is inevitable with the arrival of Virus (Covid-19). The pandemic has disrupted life as we know it, so is its impact on lifestyle, health and consequently the consumer behaviour as well. Disruption is seen in the economic, social processes and systems as well. The newer needs, behaviours and orientations are contributing to shaping of a new cohort for businesses. However, this development is not recognised to be a temporary or a permanent phenomenon. While still the fear of pandemic is lingering around, it is crucial for the businesses to assess the altered or changing attitudes and behaviours of the urban consumers. Convenient sampling technique has been adopted as far as data collection is considered. The study reveals that the pandemic has created a shift in buying behaviour of consumers while at the same time creating disruptions in the existing supply chain. The purchasing behaviour is more driven towards essentials, health products and locally available products while the brand consciousness has taken a step back. A new normal is inevitable where everyone has to learn to live with the existing reality ultimately leading to lasting structural changes in businesses.