Estratégias Empreendedoras em Associações de Condutores dos Parques Nacionais Piauienses: propostas de educação ambiental e responsabilidade socioambiental

Abstract

This article is the result an extension project at UFPI, named PROEXT 2009/edital 06. It suggested strategies were presented during the training seminar developed for visitor’s guides to the National Park Serra da Capivara (PNSC) and Seven Cities National Park (PN7C). The project had two main objectives. The first was to create innovative ways to generate solutions in conservations units from the previously acquired knowledge by the local guides. The second objective was to identify how these guides could create new ways to explore the tourist activity and, at the same time, that social, economic and environmental impacts could be achieved with these entrepreneurial activities. To measure the internal strengths and weaknesses of the guides work environment, we used the methodology Manzato (2005, 2007), previously validated in the classification of archaeological tourism. After grouping the guides views regarding the internal environment, were offered workshops to outline the main opportunities and threats in the external environment. This seminar provided a survey of all the variables needed for a SWOT analysis from the knowledge and perspective of the drivers of these parks.