Abstract
… ’s brand attitudes and purchase intentions. Specifically, this study examined how brand awareness and directions of review messages influences consumers’ brand attitudes and …
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CITATION STYLE
APA
Lee, S., Lee, C., & Lee, M. (2016). The Effect of Online Supporter’s Review Directions on Consumers’ Brand Attitude and Purchase Intention: The Role of Brand Awareness. Fashion Business, 20(6), 135–147. https://doi.org/10.12940/jfb.2016.20.6.135
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