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Markenpositionierung durch emotionale und erlebnisorientierte Kommunikation

  • Kampbartold W
Springer Berlin Heidelberg, (2012), 349-359
DOI: 10.1007/978-3-642-21133-1_20
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Kampbartold, W. (2012). Markenpositionierung durch emotionale und erlebnisorientierte Kommunikation. In Erlebniskommunikation (pp. 349–359). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-21133-1_20

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