Branding in Serbian Rural Tourism

  • Vukić M
  • . M
N/ACitations
Citations of this article
11Readers
Mendeley users who have this article in their library.

Abstract

To become competitive in the global world market, as a relatively new destination for rural tourism, we need to know how to use existing resources and to prove capable of coping with new challenges. The road to this great accomplishment goes through branding, because only with the help of branding it is possible to achieve recognition of Serbian rural product. That, first, implies a reformatory process of searching for our renewed that is redesigned identity, networking of various industries, as well as their integration. In such a context, rural tourism of Serbia should not be isolated within a particular segment of the whole, rather it should master those universal principles upon which the world is organized today, which is a unique and dynamic tourist product, and should be gradually turned into a brand thanks to its added value.

Cite

CITATION STYLE

APA

Vukić, M., & . M. K. (2012). Branding in Serbian Rural Tourism. Journal of Economics and Behavioral Studies, 4(11), 671–676. https://doi.org/10.22610/jebs.v4i11.367

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free