Comparison of visual business modeling techniques for software companies

Abstract

Despite the widespread adoption of business modeling techniques in academic research and business, no research has been done into how efficient and effective business modeling techniques document and communicate business models. This paper compares three visual business modeling techniques with a visual approach and identifies the strong and weak points of each modeling technique, based on applying the techniques to three startups and interviews with industry experts. With this comparison, visual business modeling technique developers can improve their own techniques and software companies can determine which technique to apply in their specific case. © 2012 Springer-Verlag Berlin Heidelberg.