Creating a new tool for corporate communication: The open communication room (OCR)

Abstract

This paper forms part of a research project which aims to frame and plan a corporate communication tool to systematise the information flows of different businesses, in a communication environment characterised by hypermedia convergence. The traditional channel of communication between corporate and institutional sources of information and journalists has come to be identified with Press Offices which, with the appearance of the internet, have evolved into Virtual Press Offices. However, on many occasions, the information they offer is incoherent, unconnected and excessive. The project proposes the design of what we have denominated an Open Communication Room (OCR). It is intended to organise the work of communication departments to disseminate information, catering to the productive routine and social function of the media.